
Waffa Munayyer
Strategic Media Leadership & Business Development

Strategic Media Executive | Expertise in Newsroom Leadership, Editorial & Operations, Branding, and Storytelling
I am a dynamic and results-driven media executive with over 25 years of experience in newsroom leadership, editorial excellence, operations, and branding. My career is distinguished by a proven track record of spearheading high-performing teams globally, driving strategic video strategies, and delivering impactful branded content across diverse media platforms.
I specialize in steering integrated marketing campaigns and pioneering advanced strategies for both brand and performance-driven video initiatives. My operational successes are marked by optimizing workflows, enhancing team efficiency, and implementing scalable solutions that support sustained business growth.
With expertise in strategic planning, product activation, and fostering cross-functional team collaboration, I excel in crafting compelling narratives that engage audiences and drive significant business results. I am passionate about leveraging the power of storytelling to forge meaningful connections, boost brand visibility, and catalyze market growth.
Explore my portfolio to discover how I have continuously pushed the boundaries of storytelling, media production, and operational excellence, creating memorable and effective experiences that resonate widely.